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Console is the place developers go to find the best tools. Each week we pick out the most interesting tools and new releases to help experienced developers stay up-to-date with what matters.
In a crowded market, our audience trusts our recommendations.How to work with us
Developer tools reviews
An archive of every tool featured in the newsletter. A go-to resource to discover the best developer tools.
Our reviews are made through years of experience and research, bringing a deep practical understanding of the needs of experienced developers looking to try new tools.See tool reviews
Tell your story in our series of interviews with leading founders and CTOs.See developer interviews
The latest beta release and early access programs for developers. Relied on by early-adopters to be the first to try new tools.See Beta Console
DevTools company profiles
Profiles of the best devtool companies currently hiring.
Profiles reveal insider details about how engineering is run at devtool companies, including the tech stack, company mission, how the hiring process works and the benefits.See company profiles
A discussion about devtools related topics ranging from the philosophy of open source and how developers adopt new tools to how to decentralize your tech stack.
Launched in early 2021, Console has quickly become a trusted resource for CTOs, engineering managers, technical architects and experienced developers.
2 in 3 of our readers have signed-up to a tool featured by Console.
5+ years dev experience
4 in 5 have been coding for 5+ years.
All double opt-in subscribers.
How to work
Planning a new release or product launch? Looking to reach new customers? We put you in front of experienced developers specifically looking to try new tools. We can help increase signups by coordinating a campaign to meet your goals.
Console sponsored package
We only feature 3 tools each week, and our audience knows that only the best tools make it into our newsletter. We feature just one sponsored tool in each newsletter and sponsored reviews appear at the top of the email as the lead review.
Reach & engagement
Console is a privacy-first company so we do not track opens, but we do track clicks. In 2022 sponsored partners have averaged 1,320 high intent clicks per campaign within 7 days of launch. Expected conversion will vary by tool type. Partners typically see conversion rates of 5-10%, although we have seen as high as 20%.
The benefits of our sponsored package include:
Sponsored reviews appear at the top of the newsletter as the lead recommendation.
Schedule when your product review appears in the Console Weekly newsletter.
Supporting Q&A interview to tell the story of your product.
Include a link to a blog post or technical article to go deeper into your release.
Inclusion of your tool in the Console Tools list.
Promotion of the launch on social media.
Opportunity to provide an exclusive offer to our audience e.g. early access, invite codes, bonus credits, discounts.
Access to custom badges for your website and marketing materials to showcase that you’ve been featured as a Console Developer Tool of the Week.
Tell us about your tool and campaign goals.Get in touch
Welcome email promotion
Our welcome email promotion is a great way to reach all our new subscribers looking to check out new tools. Promotion secures placement in our “welcome email” for 30 days. This goes out to 50-100 new Console subscribers every day.
Each week we profile 3 of the best dev tools companies currently hiring. Each company must meet our selection criteria to be featured. Sponsored partners receive a full company profile on the Console website.
Company profiles are a unique way for companies looking to attract developer talent by revealing insider details about how engineering is run at your company, including the tech stack, company mission, how the hiring process works, benefits… all things that developers want to know when applying for jobs.
The benefits of our sponsored jobs also include:
Reach 21k+ developers
Sponsored company profile receive a listing in the Console Weekly newsletter reaching 21k+ opt-in subscribers.
Opportunity to include an email address or link for candidates to bypass some of your standard application procedures.
Tell us about your hiring process and goals.Get in touch
Slim.AI is a container analysis and comparison tool. Slim.AI approached Console to help sign-up early adopters to their developer platform. Console worked with their growth team to maximise exposure to our audience by offering unique invite codes to incentivize developers.
“Our campaign with Console was very successful. We saw x5 our usual daily rate of acquisition both on the day of the newsletter and in the following days. The best thing was how qualified the audience was. We saw new people join our Discord community and start engaging, something we rarely see through more traditional paid sources. We even had a new application for an engineering position as a result of seeing the interview. Console really helped us reach exactly the audience we wanted.” Pieter van Noordennen, Senior Director, Growth
How it worked?
Slim.AI offered the Console audience an exclusive invite code that provided early access to the Developer Platform. The invite code was promoted alongside their review in the newsletter to encourage the Console audience to sign up.
To maximise reach with our audience, Console also ran an interview with Slim.AI CEO, John Amaral, which was published on the Console website, social media, and in the newsletter.
Liveblocks worked with Console to help deliver their first users as part of a coordinated launch for their real-time collaboration API. As well as driving sign-ups to their new tool, Console’s launch package also provided early industry validation for their API.
“Launching a new company and a new product is always difficult because you have to quickly build credibility when nobody has heard of you. Console’s audience knows that their recommendations are independent, so it made a big difference to our launch day that Liveblocks could be featured.” Guillaume Salles, CTO
How it worked?
Console scheduled a review to appear in the Console Weekly newsletter the same day that Liveblocks launched, reaching thousands of developers’ inboxes and introducing Liveblocks to the developer community.
As part of the launch, Console also published an interview with Liveblocks CTO, Guillaume Salles, in the Console newsletter and on our website. Helping provide a background to the company for new customers, the interview also ranked highly in Google for anyone researching the newly launched company.
The newsletter review also appeared on the Console Tools List, offering further third-party validation for Liveblocks to share on their own social media channels as a trusted recommendation for their new tool.
IPInfo is a leading API for IP address metadata lookup. They were looking for new channels to reach developers, so worked with Console to reach an audience of experienced developers.
“IPInfo’s API solves quite a specific need, so it is important for us to reach developers who can influence decisions, or who have a budget themselves. Console’s audience fits that criteria, which is why we were interested in incentivizing their audience with an exclusive discount code. We often see a long lag between interest and conversion, but have already seen new paying customers from our target demographic as a direct result of working with Console.” Ben Dowling, CEO
How it worked?
IPInfo provided the Console audience with a special discount to encourage signups. This provided a significant discount on the list price for a set period of time. Console ran the code alongside the newsletter review to increase click conversions.
To incentivize our audience and deliver new customers, Console worked with IPInfo to offer a discount code exclusively available to Console subscribers to try out IPInfo for less.
To support the promotion, IPInfo’s review was published on the Console Tools List and promoted on social media.
Oso is a batteries-included framework for building authorization in your application.
To promote a product release, Oso worked with Console to scheduled a review, an interview with their CTO, and promotion of a blog post on Why Authorization is Hard
“Oso is breaking new ground in a complex space (authorization). We're creating a new product category, which is a complicated category, so it makes it challenging to break it down to developers and explain it to them. So we want to be in media, like Console, where developers are interested in learning new things. Working with Console, we were able to provide the extra context that enabled us to convey how Oso can help. We were able to sync our launch dates and coordinate an interview with our CTO to provide a primer on the vision, but also deeplink to our developer docs. This helped us maximize impact for the launch and reach thousands of developers in the right way.” Stephie Glaser, Developer Relations
How it worked?
Console scheduled Oso’s review to appear in the newsletter as part of a coordinated launch. Their review, interview and blog post reached 10k developer inboxes.
Interview + blog post
Oso is tackling a challenging problem. To increase engagement and understanding, Console published an interview with Oso CTO, Sam Scott, where he provided deeper insights about the company. This accompanied their tool review and interview in the newsletter.
The newsletter review also appeared at the top of the Console Tools List, delivering further clicks and offering further third-party validation for Oso to promote on their own social media channels as part of their launch campaign.
CodeSee maps codebases to help understand how your code works.
To coordinate with the launch of a new beta release at Hacktoberfest and to announce their seed funding round to the tech press, Console provided added exposure to the developer community by scheduling a review of their new launch to coincide with their announcement to secure new beta testers.
“Console provided a compelling means to support our launch of CodeSee Maps. Through Console, we were able to target developer audiences naturally attuned to our solution and offer independent insight into CodeSee as a company in the Console interview of our CEO, Shanea Leven. And the results were solid; the newsletter performed well, and on the day of the launch we witnessed a boost in visitors to CodeSee.io and our open source community referred from Console.dev promotion.” Alexandra Matthiesen, VP of Marketing
How it worked?
Console scheduled CodeSee’s review and announcement blog post to feature in the newsletter synchronized with their other marketing initiatives. The review, beta launch and announcement of seed funding reached 12K developer inboxes.
To drive engagement, CodeSee launched a beta of their open source project OSS Port, powered by CodeSee Maps. Console included the beta alongside their review to drive early adopters to their project, and scheduled the timing of the newsletter to coincide with their launch at Hacktoberfest.
To deepen engagement and support a wider PR promotion, we included a blog post written by CodeSee CEO, Shanea Leven announcing their seed round and more information about their latest release.
Mergify’s CEO approached Console as the perfect partner to help reach an experienced developer audience. Mergify is a tool for automating GitHub pull requests.
“Building Mergify is quite a venture, and bringing it in front of every engineer is a challenge on its own. Launching a campaign with Console helped us achieve this objective: they have the right audience and the right format for this. Our experience working with Console was smooth. As they are professional and well organized … and helped secure a date that matched our timeline perfectly.” Julien Danjou, CEO, Mergify
How it worked?
Console coordinated Mergify’s review to appear in the newsletter as part of a wider marketing push. Their review, interview and blog post reached 15k developer inboxes.
Mergify were eager to deepen developer’s understanding of their product. By interviewing their CEO, Julien Danjou, he was able to provide a deeper context to the company and their tool.
To support the promotion, Mergify’s review was published on the Console Tools List and promoted on social media.
Console collaborated with Teleport to promote the launch of Teleport 8, a remote access management tool. Targeting a technical audience, Console coordinated a campaign to complement their other marketing channels which saw us interview with CEO, Ev Kontsevoy, and promote a launch post about the product launch. Thanks to our engaged developer audience, we were able to deliver a high volume of developers interested in the launch.
“Console was a great addition to our latest product launch at Teleport. We often appeal to a very technical audience, and Console helped us tap into their list of highly qualified subscribers. The Console campaign alone drove hundreds of new visitors to our site, with many of them engaging across multiple pages. We love that the Console team is committed to sharing genuine, objective feedback on the tools they promote, and we would happily turn to them again for future launches.” Rosalind Lutsky, Growth and Lifecycle Marketing Manager, Teleport
How it worked?
Timed to coincide with the launch of their latest release, Teleport 8, we promoted a review of the release to our audience of engaged developers.
Interview + blog post
To support the launch, alongside their tool review, we published an an interview with CEO, Ev Kontsevoy, who shared the background to the launch alongside a technical blog post about the release. The interview and blog post together provided deeper context about Teleport 8 that provided extra insight to drive further engagement from our audience.
Following a successful campaign to promote AutoCloud’s GraphQL API for the cloud (CloudGraph), AutoCloud returned to promote their core product, AutoCloud. Alongside their tool review, Console interviewed their CPO, Evelyn LaTour. The campaign delivered a strong ROI, out performing many other industry alternatives.
“Console enabled us to quickly reach a large, highly targeted audience, many of whom decided to sign up for our platform and who are in the process of converting to paid users. We've advertised in a couple of of other trade/industry publications before, but Console was the most effective in terms of ROI.” Tyson Kunovsky, CEO, AutoCloud
How it worked?
To support their tool review, Console interviewed their CPO, Evelyn LaTour, to discuss the product in more detail and tell the story of their company.
To support the promotion, AutoCloud’s review was published on the Console Tools List and promoted on social media.
Badges + banners
As a profiled ‘Developer Tool of the Week’, AutoCloud received badges and banners to recognise their inclusion in Console Weekly. AutoCloud used these marketing assets on their website to improve onsite conversion from developers new to the tool.
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