Console

Slim.AI is a container analysis and comparison tool. Slim.AI approached Console to help sign-up early adopters to their developer platform. Console worked with their growth team to maximise exposure to our audience by offering unique invite codes to incentivize developers.

“Our campaign with Console was very successful. We saw x5 our usual daily rate of acquisition both on the day of the newsletter and in the following days. The best thing was how qualified the audience was. We saw new people join our Discord community and start engaging, something we rarely see through more traditional paid sources. We even had a new application for an engineering position as a result of seeing the interview. Console really helped us reach exactly the audience we wanted.” <span>Pieter van Noordennen, Senior Director, Growth</span>

Liveblocks worked with Console to help deliver their first users as part of a coordinated launch for their real-time collaboration API. As well as driving sign-ups to their new tool, Console’s launch package also provided early industry validation for their API.

“Launching a new company and a new product is always difficult because you have to quickly build credibility when nobody has heard of you. Console’s audience knows that their recommendations are independent, so it made a big difference to our launch day that Liveblocks could be featured.” <span>Guillaume Salles, CTO</span>

IPInfo is a leading API for IP address metadata lookup. They were looking for new channels to reach developers, so worked with Console to reach an audience of experienced developers.

“IPInfo’s API solves quite a specific need, so it is important for us to reach developers who can influence decisions, or who have a budget themselves. Console’s audience fits that criteria, which is why we were interested in incentivizing their audience with an exclusive discount code. We often see a long lag between interest and conversion, but have already seen new paying customers from our target demographic as a direct result of working with Console.” <span>Ben Dowling, CEO</span>

Oso is a batteries-included framework for building authorization in your application.

To promote a product release, Oso worked with Console to scheduled a review, an interview with their CTO, and promotion of a blog post on <a data-onclickblur target="_blank" rel="noopener" href="https://www.osohq.com/post/why-authorization-is-hard" class="link">Why Authorization is Hard</a>

“Oso is breaking new ground in a complex space (authorization). We're creating a new product category, which is a complicated category, so it makes it challenging to break it down to developers and explain it to them. So we want to be in media, like Console, where developers are interested in learning new things. Working with Console, we were able to provide the extra context that enabled us to convey how Oso can help. We were able to sync our launch dates and coordinate an interview with our CTO to provide a primer on the vision, but also deeplink to our developer docs. This helped us maximize impact for the launch and reach thousands of developers in the right way.” <span>Stephie Glaser, Developer Relations</span>

CodeSee maps codebases to help understand how your code works.

To coordinate with the launch of a new beta release at Hacktoberfest and to announce their seed funding round to the tech press, Console provided added exposure to the developer community by scheduling a review of their new launch to coincide with their announcement to secure new beta testers.

“Console provided a compelling means to support our launch of CodeSee Maps. Through Console, we were able to target developer audiences naturally attuned to our solution and offer independent insight into CodeSee as a company in the Console interview of our CEO, Shanea Leven. And the results were solid; the newsletter performed well, and on the day of the launch we witnessed a boost in visitors to CodeSee.io and our open source community referred from Console.dev promotion.” <span>Alexandra Matthiesen, VP of Marketing</span>

Mergify’s CEO approached Console as the perfect partner to help reach an experienced developer audience. Mergify is a tool for automating GitHub pull requests.

“Building Mergify is quite a venture, and bringing it in front of every engineer is a challenge on its own. Launching a campaign with Console helped us achieve this objective: they have the right audience and the right format for this. Our experience working with Console was smooth. As they are professional and well organized … and helped secure a date that matched our timeline perfectly.” <span>Julien Danjou, CEO, Mergify</span>

Console collaborated with Teleport to promote the launch of Teleport 8, a remote access management tool. Targeting a technical audience, Console coordinated a campaign to complement their other marketing channels which saw us interview with CEO, Ev Kontsevoy, and promote a launch post about the product launch. Thanks to our engaged developer audience, we were able to deliver a high volume of developers interested in the launch.

“Console was a great addition to our latest product launch at Teleport. We often appeal to a very technical audience, and Console helped us tap into their list of highly qualified subscribers. The Console campaign alone drove hundreds of new visitors to our site, with many of them engaging across multiple pages. We love that the Console team is committed to sharing genuine, objective feedback on the tools they promote, and we would happily turn to them again for future launches.” <span>Rosalind Lutsky, Growth and Lifecycle Marketing Manager, Teleport</span>

Following a successful campaign to promote AutoCloud’s GraphQL API for the cloud (CloudGraph), AutoCloud returned to promote their core product, AutoCloud. Alongside their tool review, Console interviewed their CPO, Evelyn LaTour. The campaign delivered a strong ROI, out performing many other industry alternatives.

“Console enabled us to quickly reach a large, highly targeted audience, many of whom decided to sign up for our platform and who are in the process of converting to paid users. We've advertised in a couple of of other trade/industry publications before, but Console was the most effective in terms of ROI.” <span>Tyson Kunovsky, CEO, AutoCloud</span>